The science behind sensory phrases
Sensory words are more powerful and memorable than ordinary words because they make your reader see, hear, smell, taste, or feel your words.
When reading non-sensory words, your brain processes text. But when you read sensory words different areas of your brain light up. Your brain processes sensory words as if you taste a sweet cake, as if you see a dazzling display of colors, as if you feel a rough texture.
And we also know from research that when we can hold a product the desire for the product increases. Might we be able to increase desire simply by using sensory words so people can imagine holding our products?
Sensory words can even boost sales. Research into menus suggests that describing dishes using sensory words makes more people buy them.
Read more about sensory words.
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